Is it Safe to Buy Precious Jewellery Online?
The first e-commerce site for diamond jewellery started nearly 10 years ago. Today, according to a report on Newswire.net published in September 2013, almost 2 million people choose online shopping for jewellery on a daily basis. This is because these virtual portals have better options and offers than their brick and mortar counterparts. This has led to exponential growth worldwide of online jewellery stores, and jewellery sales through e-commerce websites have reached a whooping US$ 5 billion. This trend is largely seen in the consumer markets of Europe, the US, the Middle East, China, Japan, India, Russia and Brazil.
Why Buy Jewellry Online
When it comes to these fancies, the worldwide web offers many options without burning a hole in your pocket. That is not all, you also get:
1. Speed of transactions
2. Convenience of shopping
3. The vast collection
How to Buy Safely Online
Despite the figures and advantages, there are a few questions on the authenticity of the stones and the quality of the precious metal when you are shopping online. So, to address these concerns, it is always better to do a bit of homework and brush up on your knowledge before choosing the option of online shopping in India. Here are a few parameters to get you started…
1. Nature of Shipment:This is a critical issue while making expensive purchases. Find a store that provides quality shipment packaging with a tracking facility.
2. Quality Certificates: Many labs offer assurance certificates. Look for BIS Hallmark for gold (916), diamond and silver pieces, which is the standard in India. Apart from this, there are two labs, the GIA and AGS, and diamond quality certifications from them are accepted worldwide.
3. Product Images:Go to stores that use high definition images for product display, look for the brand watermark on these pictures to determine authenticity.
4. Pricing:Check the pricing across various online stores to get a fair idea about the standard pricing.
5. Customer Service:This is important to ensure that if you have any problem, you can get timely assistance without any hassles.
6. Return Policy: If you are not satisfied with the quality of them item, you need a return policy. Go through the online shopping site to understand their terms before making the purchase. Check for hidden charges, like re-stocking fees and return charges, especially if the seller is not in India.
The first e-commerce site for diamond jewellery started nearly 10 years ago. Today, according to a report on Newswire.net published in September 2013, almost 2 million people choose online shopping for jewellery on a daily basis. This is because these virtual portals have better options and offers than their brick and mortar counterparts. This has led to exponential growth worldwide of online jewellery stores, and jewellery sales through e-commerce websites have reached a whooping US$ 5 billion. This trend is largely seen in the consumer markets of Europe, the US, the Middle East, China, Japan, India, Russia and Brazil.
Why Buy Jewellry Online
When it comes to these fancies, the worldwide web offers many options without burning a hole in your pocket. That is not all, you also get:
1. Speed of transactions
2. Convenience of shopping
3. The vast collection
How to Buy Safely Online
Despite the figures and advantages, there are a few questions on the authenticity of the stones and the quality of the precious metal when you are shopping online. So, to address these concerns, it is always better to do a bit of homework and brush up on your knowledge before choosing the option of online shopping in India. Here are a few parameters to get you started…
1. Nature of Shipment:This is a critical issue while making expensive purchases. Find a store that provides quality shipment packaging with a tracking facility.
2. Quality Certificates: Many labs offer assurance certificates. Look for BIS Hallmark for gold (916), diamond and silver pieces, which is the standard in India. Apart from this, there are two labs, the GIA and AGS, and diamond quality certifications from them are accepted worldwide.
3. Product Images:Go to stores that use high definition images for product display, look for the brand watermark on these pictures to determine authenticity.
4. Pricing:Check the pricing across various online stores to get a fair idea about the standard pricing.
5. Customer Service:This is important to ensure that if you have any problem, you can get timely assistance without any hassles.
6. Return Policy: If you are not satisfied with the quality of them item, you need a return policy. Go through the online shopping site to understand their terms before making the purchase. Check for hidden charges, like re-stocking fees and return charges, especially if the seller is not in India.
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