Sunday 15 February 2015

How to take Advantage of sale

If you’re like most people, you probably go to sales and grab whatever comes at a discount. Though this may look like a great idea at the time, it’s often how you end up with things you don’t actually need. With a little bit of planning, you can buy things you really need and that can be of use for years to come.

The top sales that happen in India are January and July end of season sales before the new stocks come in. Here are a few things you can do to make things work out for you:

1. Plan in advance – Take a look at your wardrobe and your home and make an inventory of what you need, be it fashion, home décor or gadgets. It’s not necessary that you buy everything that’s available on a discounted rate. See how everything fit in with your lifestyle.

2. Go on time – This is especially important when it comes to end of season sales for clothing and accessories. The best way to get your hands on a wide range of clothes in your size is to go at the beginning of the sale. If possible go on a weekday to avoid the weekend rush.

3. Budget accordingly – It’s okay to save a decent amount and spend it on sales. This makes sense when it comes to buying more expensive brands since it could still be expensive after discounts.

Along with this, the other major sales are Diwali and Christmas. You can use this opportunity to buy gold jewelry, fashion accessories and shop for your loved ones. Stats show that more than 34% of online shoppers spend more than Rs 10,000/- during festivals with electronics and apparel topping the list of things sold.

Online sales have changed the way we shop. Traditionally you may have waited for the seasonal sales – especially if you are a savvy shopper. However, nowadays the e-tailers have flash sales that happen on festivals and national holidays such as Independence Day, Republic Day and even on weekends. You can expect to see discounts on not just fashion and accessories, but also on electronic gadgets and furniture.

When it comes to online shopping, men outnumber women shoppers. However, it's interesting to note that the number of women who do shopping online is increasing. Predictably enough, fashion leads in online sales. Surprisingly the biggest movers were women's footwear, ethnic wear and sarees while menswear pieces such as jeans, t-shirts and sports shoes saw the most traffic. The age group that's most enthusiastic about buying online are those between the ages of 18 to 35.  More than half the sales were attributed to buyers below 25.

In conclusion, one should note that the buying habits of Indian consumers are changing and with the wide range of online and off-line stores, brands and discounts available, the shoppers are getting savvier.

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